Profit Snack
đĽ¤How this âkitchen experimentâ became a supermarket staple
In 2018, a gut health soda with a niche following faced a choice: stay small or compete with beverage giantsâwhat followed was a rebranding gamble that redefined the category. "We were able to get TikTok on really early as a brand. I think we were the first ones to just be real." â Allison Ellsworth, Founder of Poppi Hereâs whatâs poppi-ing in todayâs issue: How a kitchen experiment turned into a Shark Tank success story. The bold rebranding decision that made Poppi a household name. The...
đŠ¸Why the NYC Subway tried to ban this companyâs ads
Today we look at Thinx, the period-proof underwear brand that turned taboo into triumphâfacing down skeptical investors, subway ad bans, and a culture unwilling to talk about menstruation to build a $50 million movement. âThe first reaction from investors was, âWhy would anyone talk about this?âââ Miki Agrawal, co-founder of Thinx Hereâs what youâll learn: How Thinx turned âunmentionableâ into marketable. The controversial advertising campaign that NYC wasnât ready for. What made traditional...
đ The rise and revolution of Keurig
đ The Rise and Revolution of Keurig đ The Rise and Revolution of Keurig Before the 1990s, making coffee was either a commitment to brewing an entire pot or a trip to the cafĂŠ. There was no in-between. This all began to change in 1992 when Keurig, a Massachusetts-based startup, launched its single-serve brewing system. Keurig started as a solution to office coffee waste, promising fresh, single-serve cups brewed in seconds. What began as a niche product soon grew into a household staple, with...
đĄ Dyson's secret to building a $9B brand
đĄ How To Build A $9B Brand đĄ How To Build A $9B Brand Most of you know Dyson â The âre-inventors of everyday essentials.â Today, Dyson is worth over $9B and is synonymous with cutting-edge technology in vacuums, fans, and hair tools. But just over 30 years ago, Dyson was a simple dream of a struggling engineer working out of his backyard. Now, Dyson is a household name that revolutionized not just one, but several industries. How did James Dyson do it? Hereâs what we got for ya: đ From...
đ° Turning $120 leggings into a lifestyle
đ The Worldâs Comfiest Status Symbol đ The Worldâs Comfiest Status Symbol Would you pay $120 for a pair of leggings? No? What if they promised to "change your life"? Still no? In 2008, you wouldnât have been alone. Back then, most people dismissed Lululemon as a niche yoga brand with overpriced products. And yet, today, Lululemon is one of the most profitable athleisure companies in the world, pulling in $10B in annual revenue with a devoted fan base willing to pay premium prices for their...
đ The rise of the $5B ring
đ The Rise of the $5B Ring đ The Rise of the $5B Ring By now, having a watch that can track your steps is old news. But what if I told you there is a ring that can track your sleep, activity, and stress levels. Yep, you read that right. Oura Ring's Website The Oura Ring isnât just a fitness tracker; itâs a $5B wellness giant that has reshaped how we approach health. And itâs fashionably disguised as jewelry. In just a few years, the Oura Ring has gone from a niche gadget to a mainstream...
đ¸ How Notion built a $10B business in 10 years
đ¸ How Notion Built a $10B Business in 10 Years đ¸ How Notion Built a $10B Business in 10 Years In just a decade, Notion went from a small startup with big dreams to a global success, now valued at over $10B. Whether itâs entrepreneurs managing to-do lists, students organizing notes, or large teams coordinating big projects, Notion has become the go-to productivity tool. So, what sets Notion apart in a competitive market? How did it grow into a 100M user business? And most importantly, what can...
đ¸ From $100K to $20M
𼤠A New Kind of Soda 𼤠A New Kind of Soda This soda brand turned a $100,000 investment into $20M a month. If youâve been anywhere near a grocery store, social media, or health food aisle recently, youâve probably spotted Olipop. With its colorful cans and nostalgic soda-inspired flavors, this new soda has carved out a sweet spot between taste and wellness. Olipop isnât just another soda. Itâs a prebiotic drink disguised as a flavorful soda. And it arrived at the perfect time, as people look...
đ HubSpotâs Flywheel Effect
đ The HubSpot Playbook đ The HubSpot Playbook A few months back, I stumbled upon HubSpot, the company that transformed modern marketing. Little did I know, their approach reshaped how businesses attract, engage, and delight customers forever. HubSpotâs philosophy isnât just a methodâitâs a movement. HubSpot invented âinbound marketingâ and turned it into a $38B business by creating an industry from scratch and dominating it. If youâre curious about growth and innovation, buckle up. Today, Iâm...
đ The quiz phenomenon
đą How BuzzFeed Built a Content Empire đą How BuzzFeed Built a Content Empire BuzzFeedâwhether youâve chuckled at a quiz telling you which Disney princess you are or read an investigative exposĂŠâhas likely crossed your path. Since its founding in 2006 by Jonah Peretti, BuzzFeed has: Grown into a global media giant. Attracted over 7B views across its platforms monthly. Popularized an entirely new form of digital content. But how did BuzzFeed carve out its niche, weather failures, and still keep...