Most of us were told the same thing growing up… “Don’t chase money, chase your dreams”

But let’s face it, what we love is not always what makes us millionaires.

So as we get older we find ourselves trying to balance passions and practicality.

But does it have to be this way?

Artists can sell their passions for millions, and comedians get to spend their day laughing.

So why is it that some people get to make millions doing what they love, and others have to choose?

Because the truth is, you don’t have to choose.

You just need more information about how to turn your passions into profitable businesses.

And that’s what I hope to help you with today.

Let’s get into it:

Read Time: 5 min 21 sec

Influencers can spend their days on social media because they’re good at creating content.

Artists can sell paintings for millions because… they’re good at painting.

Are you picking up what I’m putting down?

Before you think about being paid to do what you want, you need to be exceptional at doing what you love.

How do you do this? Focused attention.

When you love something, you will naturally put more effort and attention towards it than most people. And the more you work at it, the better you will be.

Take Mr. Beast for example. When asked how he became the #1 YouTuber in the world, he always gives the same answer…

“I was just so obsessed with making money on YouTube. I spent hours learning what a great video means”

When you love something so much you become obsessed with it, you’ll start to notice things and develop skills around it that others do not.

The key here is allowing yourself the time and freedom to do so.

Steve Jobs put this perfectly, “You have to have a lot of passion for what you’re doing. At some point, it will become so hard that any rational person would give up.”

Now let’s talk about how you take your skill/ knowledge and apply it to make money.

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Any passion can be monetized. It’s just about figuring out how you can use it to add value to the marketplace to make money.

There are three main ways to make money: Providing a service/ product, teaching, or entertaining.

#1 - Providing a service or product

Your goal is to find out how you can use your passion to create a product or service that is needed in the marketplace.

EX - The founder of Shopify is passionate about software development. So, when he saw a software gap for developing online stores, that’s what he created.

PS - If what you love to do is a service but you aren’t good enough to charge for it, consider working for someone who will train you.

#2 - Teaching

If your passion isn’t a service or product, there’s a chance you can make money teaching people about it or how to do it.

This could be mentorships, courses, webinars, and events.

(If you want to create a course, here’s how I made $4M selling courses online).

You can also monetize educational content. For instance, a YouTuber named Jimmy Corsetti makes 7 figures posting YouTube videos teaching about ancient civilizations.

#3 - Entertaining

If you don't want to sell a service/ product or teach, you can create content that entertains.

A while back we talked about Bobbie Althoff and how she went from 0 subs to the #1 podcast in the world… within 30 days. Her secret?

She offered content that was unique and grabbed her audience by the eyeballs - Awkward content with celebrities.

There’s a lot to unpack when it comes to creating engaging content, so if you’re interested, here’s an article where I break down how to create magnetic content.

While building your career around your passion, make sure you don’t fall into the trap of building a business and missing out on what you want to do.

Here’s how to avoid this:

#1 - Get A Clear Vision.

First, figure out what you truly want your day-to-day to look like.

Next, map out the business you want to have and the roles needed (CEO, sales manager, customer service, etc)

Traction by Gino Wickman is a great book to help you with this.

#2 - Hire for your weak points and things you don’t want to do.

Most don’t know this, but the founder of Shopify demoted himself to COP and hired a CEO so that he could spend his time working on what he loves - building software.

So if you’re looking to make your passion a business, but don’t love the idea of marketing or finance…

Great. Hire someone who does.

#3 - Find a mentor

Again, you’re doing this because you want to do what you love. You don’t want to spend your time focused on the business aspect.

Find a mentor who knows where you want to go, and has been where you are.

That’s it for today!

The Profit Snack Team