
๐ The Kaizen Method
Last month, I came across an ancient Japanese method called โThe Kaizen Method.โ
The exact translation is โchange for the better.โ
But more commonly, itโs known as the secret ingredient for unparalleled growth.
After a few hours of intense Googling, Iโm convinced this method is the only way to guarantee reliable growth in business and life.
Itโs the reason some people are โovernight successesโ while others stay in the same spot for years.
Today, Iโll show you how this ancient philosophy applies to you and your business.
Hereโs what we got for ya:
๐ The Secret To Reliable Growth
๐ The Failure Cycle
๐ฐ How To Be A Growth Machine
Read Time: 4 min 29 sec

๐ The Secret To Reliable Growth
People have big goals and think that means they need a big change to reach them.
For exampleโฆ
โI want my online store to make $1M a day in sales. Therefore, I need to 5x my ad spend.โ
But hereโs what happens when you make a big change expecting it to give you a big win:

EX - Covid, your Facebook Ad account is banned, etc
You canโt rely on one change to give you your big result. Inevitably, something will go wrong and you will be in a worse position than before.
(In this case, losing a lot of money).
This is where the Kaizen method comes in - โchange for the better with continuous improvementโ
AKA making small changes across your business to create a big outcome.
Maybe you try a different answer to an objectionโฆ
Maybe you split test a new ad hook to boost hold ratesโฆ.
Maybe you add an email to your custom flow to slightly increase LTVโฆ
Neither of these changes will bring you to a $100M store. But a bunch of tiny, controlled improvements like these will.

To put it another way, hereโs a great quote from Atomic Habits:
โSuccess is the product of daily habitsโnot once-in-a-lifetime transformations.โ - James Clear
Since each improvement is small, you build a safety net for yourself that is sustainable and not easy to disrupt.
But this doesnโt mean making small improvements daily and then expecting a big changeโฆ
It means making calculated optimizations in strategic areas that move the needle a little bit each day.
And that is done via the failure cycle.

4M+ professionals read this free business newsletter.
Welcome to Morning Brew, where staying informed doesn't mean hitting snooze ๐ด
Every day, Morning Brewโs team of expert writers craft a newsletter packed with quick, witty, and digestible insights on top business news. We keep you in the knowโand fit seamlessly into your morning routine.
Best part? Itโs 100% free ๐ฅ

๐ The Failure Cycle
Last year I was at a mastermind in Costa Rica where I had the chance to sit in on a speech by John C Maxwell (AKA the #1 leadership expert).
There, he talked about what he calls โThe Failure Cycle.โ
In every branch of his company, Maxwell assigns a budget for failure cycles.

Step #1 - Find a factor that you want to test
PS - Donโt fall into the โgood enoughโ trap. Always try to beat your best because that's where excellence is made.
Step #2 - Run the split test
Step #3 - Determine if itโs a failure or a success
Step #4 - If it fails, figure out how you can succeed next time. If it succeeds, implement it.
When the cycle is a failure, itโs not a big deal because youโre making small changes at a time.
But when itโs a success, itโs a major win.
Small risk, big reward.
At the end of the speech, Maxwell had interesting advice about what to test.
He said to always test the โlowest-hanging fruitโ or the easiest thing to test at the moment.
He gave three reasons why:
You may not always be in a position to test the specific factor as easily
Itโs most likely the fastest variable to test which allows you to test more things
When you test enough low-hanging fruit, the bigger problems become easier to test
The Failure Cycle never stops. Use it as a framework to systemize testing in your business so that growth is inevitable.

๐ฐ How To Be A Growth Machine
If youโve been with us for a while, youโve heard me talk about โShiny Object Syndromeโ.
Or what I call โthe entrepreneur death trap.โ
As entrepreneurs, we love to find new opportunities and go all in. Yet itโs the #1 reason most entrepreneurs never see success.
However, our biggest weakness may turn out to be our biggest advantage when it comes to the Kaizen method.
Why?
Well, after reading Sell Like Crazy by Sabri Suby, I realized that Shiny Object Syndrome is not the problemโฆ.
Itโs what we consider shiny.
Usually, we let the shine of new opportunities catch our eyeโฆ
But how much more successful would you be if you were obsessed with testing new things?
So instead of jumping from opportunity to opportunityโฆ
Funnel your excitement toward testing and finding the small changes that will 10x your business.
