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๐Ÿ† The Kaizen Method

Last month, I came across an ancient Japanese method called โ€˜The Kaizen Method.โ€™

The exact translation is โ€œchange for the better.โ€

But more commonly, itโ€™s known as the secret ingredient for unparalleled growth.

After a few hours of intense Googling, Iโ€™m convinced this method is the only way to guarantee reliable growth in business and life.

Itโ€™s the reason some people are โ€˜overnight successesโ€™ while others stay in the same spot for years.

Today, Iโ€™ll show you how this ancient philosophy applies to you and your business.

Hereโ€™s what we got for ya:

  • ๐Ÿ“ˆ The Secret To Reliable Growth

  • ๐Ÿ” The Failure Cycle

  • ๐Ÿ’ฐ How To Be A Growth Machine

Read Time: 4 min 29 sec

๐Ÿ“ˆ The Secret To Reliable Growth

People have big goals and think that means they need a big change to reach them.

For exampleโ€ฆ

โ€œI want my online store to make $1M a day in sales. Therefore, I need to 5x my ad spend.โ€

But hereโ€™s what happens when you make a big change expecting it to give you a big win:

EX - Covid, your Facebook Ad account is banned, etc

You canโ€™t rely on one change to give you your big result. Inevitably, something will go wrong and you will be in a worse position than before.

(In this case, losing a lot of money).

This is where the Kaizen method comes in - โ€œchange for the better with continuous improvementโ€

AKA making small changes across your business to create a big outcome.

Maybe you try a different answer to an objectionโ€ฆ

Maybe you split test a new ad hook to boost hold ratesโ€ฆ.

Maybe you add an email to your custom flow to slightly increase LTVโ€ฆ

Neither of these changes will bring you to a $100M store. But a bunch of tiny, controlled improvements like these will.

To put it another way, hereโ€™s a great quote from Atomic Habits:

โ€œSuccess is the product of daily habitsโ€”not once-in-a-lifetime transformations.โ€ - James Clear

Since each improvement is small, you build a safety net for yourself that is sustainable and not easy to disrupt.

But this doesnโ€™t mean making small improvements daily and then expecting a big changeโ€ฆ

It means making calculated optimizations in strategic areas that move the needle a little bit each day.

And that is done via the failure cycle.

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๐Ÿ” The Failure Cycle

Last year I was at a mastermind in Costa Rica where I had the chance to sit in on a speech by John C Maxwell (AKA the #1 leadership expert).

There, he talked about what he calls โ€œThe Failure Cycle.โ€

In every branch of his company, Maxwell assigns a budget for failure cycles.

Step #1 - Find a factor that you want to test

PS - Donโ€™t fall into the โ€˜good enoughโ€™ trap. Always try to beat your best because that's where excellence is made.

Step #2 - Run the split test

Step #3 - Determine if itโ€™s a failure or a success

Step #4 - If it fails, figure out how you can succeed next time. If it succeeds, implement it.

When the cycle is a failure, itโ€™s not a big deal because youโ€™re making small changes at a time.

But when itโ€™s a success, itโ€™s a major win.

Small risk, big reward.

At the end of the speech, Maxwell had interesting advice about what to test.

He said to always test the โ€˜lowest-hanging fruitโ€™ or the easiest thing to test at the moment.

He gave three reasons why:

  1. You may not always be in a position to test the specific factor as easily

  2. Itโ€™s most likely the fastest variable to test which allows you to test more things

  3. When you test enough low-hanging fruit, the bigger problems become easier to test

The Failure Cycle never stops. Use it as a framework to systemize testing in your business so that growth is inevitable.

๐Ÿ’ฐ How To Be A Growth Machine

If youโ€™ve been with us for a while, youโ€™ve heard me talk about โ€˜Shiny Object Syndromeโ€™.

Or what I call โ€˜the entrepreneur death trap.โ€™

As entrepreneurs, we love to find new opportunities and go all in. Yet itโ€™s the #1 reason most entrepreneurs never see success.

However, our biggest weakness may turn out to be our biggest advantage when it comes to the Kaizen method.

Why?

Well, after reading Sell Like Crazy by Sabri Suby, I realized that Shiny Object Syndrome is not the problemโ€ฆ.

Itโ€™s what we consider shiny.

Usually, we let the shine of new opportunities catch our eyeโ€ฆ

But how much more successful would you be if you were obsessed with testing new things?

So instead of jumping from opportunity to opportunityโ€ฆ

Funnel your excitement toward testing and finding the small changes that will 10x your business.

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