🥤 A New Kind of Soda

This soda brand turned a $100,000 investment into $20M a month. 

If you’ve been anywhere near a grocery store, social media, or health food aisle recently, you’ve probably spotted Olipop. 

With its colorful cans and nostalgic soda-inspired flavors, this new soda has carved out a sweet spot between taste and wellness.

Olipop isn’t just another soda. It’s a prebiotic drink disguised as a flavorful soda. 

And it arrived at the perfect time, as people look to ditch sugary beverages and drink healthier options.

But how exactly did Olipop brand themselves as the healthy alternative in a world full of kombuchas?

Here’s what we got for ya:

• 🍎 Nostalgia with Nutrition

• 🎨 The Art of Storytelling

• 💪 The Power of Branding

Read time: 4 min 45 sec

🍎 Nostalgia with Nutrition

When you crack open an Olipop, the first sip takes you back: root beer floats on a summer day, the crisp bite of cola at a party, or that sweet, fizzy reward after school. 

The difference? Olipop manages to deliver all the nostalgic vibes of soda without the sugar crash or health guilt. 

It may not taste exactly like the classics, at least not according to this blind taste test of Coke and Olipop's Vintage Cola...

But with flavors like Classic Root Beer, Vintage Cola, and Orange Squeeze, the brand is all about reimagining soda—but better.

Each can contains just 2-5 grams of sugar and is packed with prebiotics, fiber, and plant-based ingredients designed to support gut health. 

Compare that to a traditional soda, which can pack upwards of 40 grams of sugar, and it’s clear why Olipop is winning over a new generation of consumers. Not only does this health-conscious composition appeal to the wellness community, but it’s also a win for parents looking to provide their kids with a healthier alternative to sugar-laden soft drinks. 

But what sets Olipop apart from competitors?

It gives healthy consumers exactly what they want. 

On one hand, it’s fun, playful, and indulgent, tapping into the emotional connection people have with soda. 

On the other, it’s functional, catering to the increasing demand for products that prioritize health and wellness. 

This balance has been a key factor in its success. By delivering on both taste and health, Olipop has struck a chord with consumers who want to enjoy life without consuming their daily sugar intake in one drink.

More on this: 

• How Olipop's founders turned $100k investment into $20M a month

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.

🎨 The Art of Storytelling

Olipop’s success isn’t all owed to the flavor—it’s also about how the brand has positioned itself in the digital age. 

Social media has been central to its strategy, and Olipop’s Instagram and TikTok accounts are masterclasses in brand storytelling. 

The company’s ability to create relatable, entertaining, and informative content has allowed it to resonate with a diverse audience, from Gen Z wellness enthusiasts to millennials nostalgic for their favorite childhood sodas. 

The brand frequently collaborates with influencers who genuinely love the product, ensuring authentic endorsements that resonate with their target audience. 

Whether it’s a TikTok creator showing off their fridge stocked with Olipop or an Instagram influencer pairing it with a workout, the message is clear: Olipop is cool, accessible, and part of a modern, health-conscious lifestyle. 

These partnerships have helped the brand tap into various niches—from fitness and nutrition to lifestyle and family content—broadening its appeal.

Olipop also leans heavily into user-generated content. Fans are encouraged to share photos of their favorite flavors, recipes, and creative ways they enjoy their cans. This community-driven approach has helped the brand create a loyal following that feels personally invested in its success. 

With each post, Olipop’s followers become brand ambassadors, spreading the word organically and authentically.

Finally, the aesthetic matters. Olipop’s branding—from its pastel-hued cans to its retro-inspired fonts—is designed to stand out on a shelf and in a feed. 

It’s the kind of product you want to photograph, post about, and share with friends, making it as much a lifestyle statement as it is a beverage. 

By prioritizing design and visual storytelling, Olipop has turned its cans into conversation starters, reinforcing its position as a must-have wellness brand.

💪 The Power of Branding

Olipop’s branding is more than just a pretty face; it’s a critical part of its success. 

From the pastel color palette to its nostalgic fonts, every element of Olipop’s design is carefully curated to tell a story and forge an emotional connection with consumers.

The pastel hues of Olipop’s cans are not just eye-catching but also evoke a sense of calm and wellness. 

These colors stand out amidst a sea of bold and often garish soda packaging, making Olipop instantly recognizable on shelves. 

The vintage-inspired fonts further tap into nostalgia, reminding customers of simpler times while still feeling fresh and modern. 

Olipop understands the importance of storytelling in branding. Each flavor has a backstory, often tied to classic soda varieties, but with a healthier twist. 

This narrative approach makes the brand more relatable and gives customers something to connect with beyond the product itself. It’s not just a drink; it’s part of a movement to redefine what soda can be.

Whether it’s the carefully chosen colors, the nostalgic fonts, or the packaging, Olipop’s branding is designed with purpose. Great branding isn’t just about looking good—it’s about creating a meaningful connection with your audience and telling a story that resonates. 

More on this:

• How Olipop rebranded their sodas