🌐 The landing page builder that rewrote the rules of online marketing

When marketers were stuck waiting on developers–one company gave them the power to launch campaigns on their own.

Here’s what you’ll learn:

• How a bottleneck in digital marketing led to a multimillion-dollar business

• How focusing on one specific problem created a lasting competitive advantage

• Pricing and promotion strategies that turned early adopters into loyal customers

• The education-first marketing strategy that helped Unbounce dominate the market.

• Why launching a free content platform before the product was Unbounce’s smartest move

But first, a word from our sponsor:

Here’s Why Over 4 Million Professionals Read Morning Brew

• Business news explained in plain English

• Straight facts, zero fluff, & plenty of puns

• 100% free

See for yourself

The Frustration That Sparked a Revolution

It’s 2009, and digital marketers are hitting their stride. Google Ads is booming, and email campaigns are driving results—but there’s a problem. Every time a marketer wants to launch a new campaign, they’re stuck waiting on developers to build custom landing pages.

This was Rick Perreault’s reality. As a marketer, Rick was painfully aware of the bottleneck: building landing pages was slow, expensive, and entirely dependent on developer bandwidth. It was stifling creativity and agility in marketing campaigns everywhere.

Rick and a small group of like-minded marketers decided enough was enough. Pooling their savings, the team set out to solve this problem, convinced that marketers deserved tools that gave them independence.

But here’s the catch—there wasn’t a single dedicated landing page builder on the market. If they were going to create one, they’d be stepping into uncharted territory. It wasn’t just about building something new; it was about convincing marketers to embrace an entirely different way of working.

But real quick, check out our sponsor:

Cold Email Setup Offer

We started sending 10,000 cold emails per day, and scaled a brand new B2B offer to $108k MRR in 90 days. Now, you can have the same system set up (completely done-for-you) inside your own business - WITHOUT going to spam, spending thousands of dollars, or any manual input. Close your next 20 clients easily. We’ll set up the tech, write your scripts, give you the leads, give you the inboxes, and the sending tool - all starting at $500/mo.

Get Pricing & Details

Building the Tool That Changed Marketing

The Unbounce team focused on one core idea: create a no-code, drag-and-drop landing page builder specifically for marketers. It had to be easy to use, flexible, and powerful enough to handle real campaigns. This wasn’t about making a flashy all-in-one marketing tool; it was about solving one very specific problem better than anyone else.

From the start, they focused on education-driven marketing to introduce the concept of landing page optimization. They launched a content marketing strategy before even releasing their product, writing in-depth blog posts on conversion rates, A/B testing, and digital advertising. This built anticipation and positioned them as thought leaders before Unbounce was even available to customers.

When they finally launched their no-code, drag-and-drop landing page builder in 2010, they didn’t just promote the product—they promoted a movement. They ran webinars and workshops teaching marketers how to increase conversions, often featuring industry experts who validated the need for landing pages. These events doubled as product demos, turning education into direct sales.

What’s important here isn’t just what they built—it’s how they approached it. Unbounce zeroed in on marketers’ most urgent needs: a fast, intuitive tool to create, test, and publish landing pages without needing technical skills or developer support. 

They avoided distractions like building features for developers, creating overly complex customization options, or bundling unrelated tools into their product. Instead, they focused on simplicity and speed, ensuring the platform solved a specific problem effectively. They knew they were focusing on the right needs because they spent months interviewing marketers, validating their assumptions, and testing their prototype directly with potential users before launch.

Their beta launch strategy also played a critical role. Instead of opening the floodgates to everyone, they rolled out the product to early adopters, many of whom were engaged through their content marketing efforts. These users provided testimonials, case studies, and word-of-mouth marketing that fueled further adoption.

To accelerate growth, they implemented a “freemium model,” allowing marketers to try Unbounce for free before committing. This strategy, paired with time-sensitive promotions—such as discounted plans for early adopters and exclusive deals during major marketing conferences—helped convert curious users into paying customers.

Beyond marketing, they ensured that their customer support and success teams were a competitive advantage. They didn’t just solve technical issues; they actively helped users improve their campaigns. This high-touch approach led to strong retention and long-term brand loyalty.

By staying laser-focused on their core promise—giving marketers the power to create, test, and optimize landing pages without developers—Unbounce became the go-to solution in an emerging market.

A Decade Later, the Proof Is in the Pages

By 2010, Unbounce had already established itself as a leader in the emerging landing page niche. Marketers loved the simplicity of the tool, and its drag-and-drop interface made it easy for teams to iterate on campaigns without delays.

Over the next decade, Unbounce didn’t rest on its early success. They continually improved their product, listened to customer feedback, and kept their focus on empowering marketers to work smarter and faster.

Their gamble paid off. Today, Unbounce is a multimillion-dollar company with tens of thousands of customers worldwide. Its story is more than just a case study in solving a problem—it’s a masterclass in identifying a specific, underserved market and staying laser-focused on meeting its needs.

Unbounce’s success reminds us that you don’t have to reinvent the wheel to create something groundbreaking. Sometimes, all it takes is solving the right problem at the right time—and doing it better than anyone else.

What marketing campaigns did they run? What were their promotions? What specific efforts did they implement?

🍫 Snackable Stats

2009 – The year Unbounce was founded, making it one of the first dedicated landing page builders.

$50.9 Million – Revenue generated by Unbounce in 2024

14,000 – Active customers who use Unbounce

$40 Million – Dollars of funding raised by Unbounce

144 – Employees on the Unbounce team

🍭 More Sweet Reads

Call it “Qubit County”: The 5 locations poised to become the Silicon Valley of quantum computing
Explore how five U.S. cities are emerging as key hubs for quantum computing, potentially reshaping the technological landscape.

ChatGPT's Viral Studio Ghibli-Style Images Highlight AI Copyright Concerns
When whimsical art meets legal gray zones—ChatGPT’s viral images reignite the AI copyright firestorm.

Copper is worth way more in New York than in London — just like gold
Delve into the reasons behind the soaring copper prices in New York, outpacing London's rates, amid trade tensions and supply concerns.

Bank of America’s CEO says economic growth is ‘better than people think’ and the Fed should stay on hold
Hear from Bank of America's CEO on why he anticipates the Federal Reserve will maintain current interest rates throughout the year.

Former executive of Mars candy subsidiary charged with stealing $28 million from company
Uncover the details behind the allegations of a massive embezzlement scheme within a renowned candy company's subsidiary.