
π The Mr. Beast Burger
It took McDonald's 6 years to open its first 300 restaurants in the US.
It took Burger King 8 years to open just its first 10β¦.
But what took McDonaldβs 6 years and Burger King over 20 to accomplishβ¦
MrBeast (the largest creator on YouTube) did overnight.
In his first 24 hours, MrBeast had 300 locations up with the ability to sell, make, and deliver burgers to fans.

(After 30+ minutes of digging I found the original launch tweet. It was deleted from Twitter for legal reasons)
Wondering how this is possible?
What could a YouTuber possibly know about running a burger restaurant, not to mention 300 of them?
Great question.
Hereβs what we got for ya:
π° How To Make $150M Selling Burgers
π½ The VDC Model
π€ Celebs And A.I Clones
Read Time: 5 min 9 sec

π° How To Make $150M Selling Burgers
MrBeast Burgers has everything your typical fast-food restaurants serveβ¦
Burgers, fries, cookiesβ¦
On day one he sold 6,212 burgers.
Within his first two years, he broke the record for most burgers sold in one day.
And in the last three years, heβs made over $150M in rev.
There are two reasons MrBeast Burgers grew so fast:
#1 - MrBeast could leverage his personal brand
(PS - This is why we talk about personal brands so much. They are the highest leverage any business can have.)
#2 - MrBeast did not open any physical stores. They were all virtual.
Like Tyga and Mariah Carey, MrBeast used whatβs called the VDC model to launch a virtual food line.
Letβs talk about what that isβ¦
Click HERE to order a MrBeast Burger (you wonβt be able to for long. More on that later)

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π½ The VDC Model
Using a personal brand to sell food is nothing new.
Thereβs the Jack Harlow meal at KFC:
And the Papa John's Shaq-a-Roni Pizza

But the MrBeast burger is a bit differentβ¦
First, you can not order a MrBeast burger at a physical location (other than a few pop-up locations here and there)
Second, he is not associated with a restaurant chain like KFC or Papa John's.
Instead, he partnered with the VDC - The Virtual Dining Concepts
Hereβs how the VDC works:
Buyers never know if the burger was made in a McDonald's or even a Michelin Star restaurant.
All buyers know is they order a MrBeast Burger online and it shows up 20 minutes later.
Hereβs why this works:
The VDC nor the brand have to pay for a physical location which eats up a lot of margin (no pun intended)
Restaurants can βoptimizeβ their kitchen by selling more with no extra impact
Almost no liability for the VDC because they donβt own the kitchen, labor, ingredients, etc. Itβs kinda like the Airbnb of restaurants
Today, Virtual Dining Concepts makes an estimated $10M per year.
But itβs not a perfect system. On the surface, it may seem like a great deal for everyoneβ¦
Turns out itβs not always the best deal for brandsβ¦

π€ Celebs And A.I Clones
In late August 2023, MrBeast announced that he plans to sue VDC.
Hereβs why:
The food was low quality and βinedibleβ
The burgers are responsible for 3+ cases of food poisoning
MrBeast suffered a βbig brand hitβ from the low-quality burgers
For context, hereβs what they were supposed to look like vs what was deliveredβ¦

Yikesβ¦
As I said earlier, the idea of using personal brands as a way to sell products is a growing industryβ¦
Especially with A.I
In the last year, celebs have started to create A.I clones of themselves for media companies to βrent.β
Take a look at Carmelo Anthonyβs clone:

Itβs simple - Celebs make money every time they show up in the media.
So with an A.I clone, they can contract their virtual selves out to multiple media companies without any extra work.
But celebrities like Drake and Kendall Jenner have already complained about companies βmisusingβ their virtual image and breaking contracts.
So as the industry of using brands to sell stuff grows, I guess the lesson here is simpleβ¦.
Donβt spend your time building a brand, then attach it to something you canβt control the quality of.
