CPG

How to Turn Brand Loyalty Into Dominance

Most food brands cut prices when attacked by private labels. Marzetti did the opposite.

How Coty Pivoted into a Perfume Powerhouse

Plus going from idea to revenue in a weekend and our first in-person event.

The Cost of Staying Green

Plus Battle Plans and Getting a Little Wiser Each Day

The Secret Behind Chewy’s Emotional Moat

Kindness at scale can be a lasting advantage.

How e.l.f. Cosmetics Built a $1B Empire Selling $1 Lipstick

The three-pillar strategy that made them Gen Z's favorite brand.

🍫 The energy-bar factory that scaled itself

How one ERP swap multiplied sales 12x without adding a single employee

🌬️The luxury brand that ditched #ads and saw revenue increase 6,000%

One tweak to an old affiliate program changed everything

The unsponsored TikTok that sent Bible sales through the roof

What most brands get wrong when lightning strikes

Will It Blend? How a $50 YouTube stunt sent Blendtec’s sales soaring 700 percent

From trade-show wallflower to a $56 million viral juggernaut—because one engineer decided to pulverise an iPhone.

🔪 How ButcherBox Bootstrapped Its Way Past VC-Funded Giants

No investors, no ads, no problem

💰The Best Black Friday Heist

They Told People It Was a Scam. People Paid Anyway.

🤬 How a Vegan milk company survived an internet pile-on by saying ‘F**k It’

How Oatly turned its biggest scandal into free marketing

How this “kitchen experiment” became a supermarket staple

Why Poppi’s Cans Are Now Unmissable in Stores

🥤 A New Kind of Soda

🧽 From Garage Prototype to Household Name

💧 How To Make $700M Selling Water

🍪 The World's Best-Selling Cookie